Rita Dawson, a co-inventor of SOAR to Strategic Excellence™ and a Certified SOAR Consultant, joined The Parkland Group in 1999. Rita is a Senior Consultant with the newly formed entity of SS&G Parkland Consulting LLC, which was created when The Parkland Group entered into a joint venture with SS&G, the 41st largest accounting firm in the United States. The new entity combines the management consulting, turnaround and interim management division from Parkland with the valuation and litigation support services of SS&G. Rita works with clients in various industries to develop strategies and practices focused on driving economic value, bringing a solution-based approach to management, sales, marketing and leadership.

Rita functioned as interim COO at a fourth-generation wholesale food distributor that achieved dramatic improvements in strategic, operational and marketing effectiveness under her leadership. She also recently worked with a plastics manufacturer to increase its business development, decrease its sell cycle and focus on delivery windows, resulting in a significantly improved backlog, streamlined customer service and enhanced competitive advantage. She worked with a rubber manufacturer to improve its sales and marketing strategy and execution.
Prior to joining The Parkland Group, Rita worked for a Fortune 500 company, where she was charged with managing more than $250 million in product-line sales. Her accomplishments include leading cross-functional development teams to introduce more than 50 new products to retail and industrial markets and developing and managing channel relationships resulting in more than $50 million in new business.

Rita has a bachelor's degree in mechanical engineering from The University of Pittsburgh and an MBA from Case Western Reserve University.

SOAR to Strategic Excellenceâ„¢
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