A company’s Sweet Spot is the intersection of where it is selling ideal products to ideal customers.

Ideal customers and products are those that offer:

  • High compatibility with the company’s capabilities, values and value proposition
  • Significant profitability, after taking into account Cost to Serve
  • Growth potential

In most businesses, less than twenty five percent of their business activity is in their Sweet Spot. This means as much as seventy five percent of activity is outside of their Sweet Spot—meaning the majority of vital resources (human, financial, infra-structure) are committed to activities that do not produce maximum results for the company. The Sweet Spot Management process is designed to grow the size of the Sweet Spot to seventy five percent or higher.

SOAR to Strategic Excellenceâ„¢
The Parkland Group, Inc.

2000 Auburn Drive

One Chagrin Highlands, Suite 200

Beachwood, OH  44122


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©2012 The Parkland Group, Inc.