Larry Goddard

Larry Goddard is the inventor of SOAR to Strategic Excellence™ and the CEO of The Parkland Group, Inc, the owner of the SOAR process.

Larry developed SOAR based on the research and field work done over the last 20 years by the management consulting division of The Parkland Group, a leading turnaround, performance improvement and interim management organization that he founded in 1990 in Cleveland, Ohio.

From 2015 to mid-2019, Larry was a partner and management consulting practice leader at BDO USA LLP, one of the largest accounting and consulting firms in the world.

With more than 30 years of management and advisory experience, Larry has helped hundreds of organizations throughout North America make dramatic improvements in their performance and bottom line. His experience includes managing high-growth businesses, turnarounds, workouts, family business consulting and succession planning and interim management in manufacturing, distribution, retail, service, mining and construction.

From 1982 to 1990, Larry served as president and CEO of Waco International, a national manufacturer and distributor of construction equipment and supplies headquartered in Cleveland. He led Waco’s revenue growth from $3 million to more than $100 million.

Prior to joining Waco, Larry was a supervisor at Price Waterhouse in Canada and later founded Goddard Franklin Management Consultants, Inc. Born and educated in South Africa, he is a Canadian Chartered Accountant (Inactive), a Chartered Business Valuator (Inactive) and a Certified Turnaround Professional.

Larry wrote Corporate Intensive Care: Why Businesses Fail and How To Make Them Succeed (1993). He co-authored The Turbocharged Company: Igniting Your Business to Soar Ahead of the Competition (1995) and Top-Down Vision and Bottom-Up Management (2002), which focuses on improving business value and success via collaborative management.

He serves on numerous advisory and other boards. He was a member of the board of Jumpstart, Inc. a nationally recognized venture development organization. He was a member of the board of directors, chairman of the Nominating & Governance Committee and a member of the Audit Committee of publicly traded Oglebay Norton Inc. until its sale in early 2008 and he was a member of the board and Audit Committee of publicly traded Energy Focus, Inc.

Larry is a member of the Young Presidents Organization and the Turnaround Management Association. As a recognized industry expert, he is frequently quoted in the media, including the Wall Street Journal.